Project: McDonalds Black and Positively Golden

Role: Audio Producer/Sound Design/Post Production

McDonalds Black and Positively Golden was a custom station on the Pandora platform featuring a slate of some of R&B’s most eclectic young artists. Along with the creative team I worked with the sales development and industry relations divisions to curate a slate of brand approved artists including Dreamville Records standout Ari Lennox. I partnered with my fellow copywriters to develop a series of prompts for our celebrity hosts encouraging them to speak to McDonalds’ brand values around diversity, culture and black excellence. In the post production process I handled audio editing, mixing and sound design.

Previous
Previous

Heart and Science of Creative Leadership

Next
Next

Mass Appeal Mix